A modern and minimalist design studio.

Sophie Murfitt is sitting on a stool looking at her I-pad smiling. She is wearing a green blazer and black pants. In the background there is a black wall and a small painting.

About

The studio is based in Tasmania, Australia and is led by farmer-turned-designer, Sophie Murfitt. In a time where we’re over-consuming content more than ever Soph believes that less is more when it comes to design.

Recent Work

Every element we create is designed not just to look good but to serve a purpose, ensuring that your brand is both striking and effective.

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Beauty By Belinda
Beauty By Belinda

Belinda is a hair stylist offering luxury hair styling services. Our partnership entailed creating a brand and website that represented her elegant and modern approach. The result was a sleek, chic and sophisticated visual identity that seamlessly translates across her digital presence, attracting discerning clients. Brand, Web

The Wild Scale
The Wild Scale

The Wild Scale is a trailblazing venture specialising in sustainable land-based fish farming. They approached SMD to develop a brand identity plus packaging that would reflect their eco-friendly ethos and innovative approach. Together, we crafted a unique and engaging identity, coupled with environmentally conscious packaging to effectively communicate their core values. Brand

Rosie Hardy
Rosie Hardy

Rosie Hardy Photography captures the beauty and emotion of weddings through a whimsical lens. The aim was to create a brand that encapsulates the artistry and sentimentality of her photography style, creating a strong visual representation that speaks directly to couples in search of a photographer who can capture their special day with an enchanting touch. Brand

VOGUE

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HARPERS BAZAAR

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RM WILLIAMS OUTBACK MAGAZINE

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MARIE CLAIRE

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BROADSHEET

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COUNTRY STYLE

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ARCHITECTURE AU

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VOGUE ○ HARPERS BAZAAR ○ RM WILLIAMS OUTBACK MAGAZINE ○ MARIE CLAIRE ○ BROADSHEET ○ COUNTRY STYLE ○ ARCHITECTURE AU ○

WITH CLIENTS FEATURED IN:

Web

○ Design

○ Development

○ Training

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Brand

○ Strategy

○ Identity

○ Graphic Design

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A yellow chair stands alone against a black wall with a mirror in the background

Tailored To You

Every project is a journey. We take the time to understand your vision, your lifestyle and your needs. Whether it's a single room refresh or a full-scale renovation, our approach is always personal, ensuring that the final result is uniquely yours. 

Rare Musings

From technological advancements to industry observations, these musings offer a glance into the thoughts that shape our work.

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Being Listed Among the Best Squarespace Web Designers
Being Listed Among the Best Squarespace Web Designers

I am absolutely over the moon to share some fantastic news with you all. I’ve recently been recognised by Be Aligned Web Design as one of the Best Squarespace Web Designers! This is such a huge honour and an exciting milestone for me. 1 Min Read

A 2023 Memo to the Aspiring Solopreneur
A 2023 Memo to the Aspiring Solopreneur

Five years have elapsed since I ventured into my sideline gig, which eventually evolved into a fully-fledged business. This journey, while riddled with challenges, has been one of the most fulfilling phases of my life. The unparalleled freedom, the enriching interactions with clients, and the pure joy of the work itself make it all worthwhile. 3 Min Read

Mastering the Art of Niche Marketing: Your Key to Success
Mastering the Art of Niche Marketing: Your Key to Success

Often, businesses venture into numerous product or service lines, but struggle to establish themselves as market leaders in each sector due to overstretching. 2 Min Read

In a world where first impressions can define success, our design philosophy is rooted in achieving the perfect harmony between functionality and visual appeal.