Where strategy meets simplicity:
Building timeless designs that resonate.
Web
Your website may not always be the first introduction to your brand but it’s where connections deepen. We design websites that go beyond aesthetics to tell your story, provide seamless functionality and give your audience a reason to stay.
Brand
A brand isn’t just how your business looks; it’s how it feels, connects and stands out. Our bespoke branding service focuses on creating a timeless identity that aligns with your values, attracts your audience and sets you apart from your competitors.
VIP Day
When time is of the essence our VIP Day service delivers quality results in just 8 hours. With your priorities at the forefront, we work exclusively on bringing your various ideas to life in record time with clarity, precision and purpose.
Recent Work
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Serenité Wedding Planning
Brand, Website, Packaging & Merch
Specialising in bespoke, stress-free celebrations that reflect the unique love story of each couple. With a passion for detail and a commitment to personal service, Lucia offers expert guidance from initial concepts to the final send-off, ensuring every wedding is thoughtfully planned and beautifully executed.
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Backyard Organisation Of Knowledge (BOOK)
Brand, Merch & Packaging
A community of book enthusiasts dedicated to fostering a love for literature. BOOK believes in the transformative power of reading to broaden perspectives, ignite imaginations and spark meaningful conversations. The club meets regularly to discuss books, ranging from classic literature to contemporary bestsellers.
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Hankan
Brand + Web
Hankan crafts wood products with unparalleled precision and craftsmanship. Beyond their mastery in woodworking, Hankan is also renowned for its commitment to sustainability. Serving as a beacon of ethical timber harvesting, the brand dedicates 10% of all proceeds to planting trees.
About
Nice to meet you
I’m Soph, a designer based on the East Coast of Tasmania, Australia. I live on a farm, love getting my hands dirty in the garden and never say no to a good book or glass of champagne. Design is my way of making a lasting impact, blending my passion for storytelling with a minimalist approach that cuts through the noise.
Kind Words
Rebecca Sinclair, Sabre Catering
What Soph delivered was amazing and makes my heart so happy to see my business represented in such an epic way. Soph was a dream to work with and I can’t thank her enough.
Jack and Eliza Courts, Glenalbyn Santa Gertrudis
We highly recommend SMD. A very professional service with excellent customer service. We didn’t have anything to work with to start with but Soph came up with some excellent options!
Clair Wagner, Sanctum Boutique Apartments
The service provided was outstanding! Easy to communicate with, supportive and understanding. Our new website is fresh, clean and inviting.
Purdy Shelton, Rainbird Honey & Pollination
Could not recommend highly enough. Fast, professional service. Great, original ideas when we didn’t really know what we wanted to start with. We will be back for more!
Sarah Milner, The Twisted Tea Tree
I’ve had the pleasure of working with SMD on a number of projects. Soph is everything she promotes herself to be and I highly recommend her if you are looking to take your business to the next level.
Lucinda Corrigan, Rennylea Angus
We are delighted with our new website, fresh, contemporary and intuitive. Soph was great to work with, from the time we had our initial zoom meeting till the day we launched.
