Frequently Asked Questions

  • Typically, bookings are scheduled two to three months in advance. However, occasionally I have an immediate opening.

  • All deposits are non-refundable. They act as a commitment to the project and help manage my schedule, often turning away other clients for your reserved spot.

  • Yes, payments can be divided into two parts: a 50% non-refundable deposit at the outset, and the remaining 50% due upon completion. We can also discuss further splitting payments for larger projects.

  • To avoid this scenario, we'll extensively discuss your project at the start. In the unlikely event you're still unsatisfied, we can continue refining at an hourly rate.

  • Possibly, depending on the nature of the project and existing workload. If feasible, a rush fee might be applicable.

  • Don’t worry! I work with clients globally, accommodating a range of different time zones.

  • Yes, you're responsible for acquiring your Squarespace hosting plan and domain. GoDaddy is a reliable choice that integrates well with Squarespace.

  • Post launch I provide a custom website tutorial and 30 days of email support. We can also discuss an ongoing retainer package if you’re interested.

  • Following the completion of your website, ownership will be transferred to you. You'll have full control to manage your own website on Squarespace. There's no need for a dedicated web administrator, as I'll supply you with a video tutorial to help guide you.

  • The primary logo is the most comprehensive, including business name, tagline, or location. The secondary logo is a compact alternative. A submark is an emblematic element that still aligns with your brand aesthetic. Favicons are small, branded icons visible when switching between internet tabs.

  • Brand identity and strategy work together to elicit emotional connections with your audience. A well-crafted identity supported by a strategic plan helps attract the right people to your business.

  • Brand strategy is a blueprint for building, shaping, and communicating your brand. It is a plan for business success, problem-solving tool, gap highlighter, and a means to find the overlap between your brand's heart, business goals, and audience's needs.

  • Absolutely! Brand strategy offers clarity about your business direction and enables you to serve your audience optimally. It's invaluable if you're seeking clarity about your business trajectory.

  • The session will delve into your brand's purpose, values, voice, attributes, and personality. We'll also conduct market research, audience analysis, sales journey mapping, business goal setting, and determine your brand's creative direction.

  • Brand guidelines comprise all the elements needed for future branding, including logo usage, clear space, colour palette, typography, and brand context. They are critical for ensuring consistency in your brand identity.

  • The initial phase of the packages I provide is firmly grounded in strategy, which is why I do not offer standalone logo designs. I’m a strong advocate - and have seen evidence through my clients' successes - that a business thrives when there is a compelling reason underpinning its design. When this "why" is established, it cultivates intention, purpose, strategic thinking, and most importantly, lasting impact.

  • Start by selecting a date from my calendar that suits you. Once we've confirmed your tasks fit into the 8-hour session (or additional days if required) and a 50% deposit has been paid, I’ll secure your spot. Before the day you’ll complete a questionnaire and send over essential content, assets and a prioritised task list. During the session, I’ll need your feedback twice at pre-designated times to ensure everything aligns with your vision. By the end of the day you’ll receive your final files!

  • Years of experience and thorough preparation - including gathering your content, assets and tasks ahead of time - ensure everything is completed efficiently and to a high standard.

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