From $3,000 AUD

Brand Identity

Building your brand isn’t just about creating a logo or picking colours – it’s about crafting an identity that connects with your audience and aligns with your long-term goals. With a focus on timeless design and meaningful storytelling, our branding service ensures that every element of your identity speaks to your values and resonates with your ideal clients. Together, we’ll create a brand that not only stands out today but also has the strength to endure tomorrow.

  • 1:1 Service: I only work with two brand clients per month, ensuring dedication to your project.

    Brand Questionnaire: Understanding your business, values, and vision for the perfect brand identity.

    Primary Logo, Submark, Alternate + Favicon: Comprehensive brand assets to elevate your identity.

    Brand Guidelines: Clear, easy-to-follow guidelines to ensure your brand stays consistent.

    2 Review Rounds: I collaborate with you to perfect your brand elements.

    File Formats (JPEG, PNG + PDF): Ready-to-use files for all your digital and print needs.

    File Usage Guide: Instructions on how to best use your new brand assets.

  • Font Desktop + Web Licenses

    Physical Printing

    Source Files

  • Brand Strategy

    Graphic Design Items e.g. Business Cards

  • You can read our FAQs here.

Sounds great but how does it actually work?

1

Enquire

Once we’ve established we’re a match and you’re satisfied with the proposed estimate, we begin our journey. Your next step is to sign a contract and pay a 50% deposit to secure your spot, with payment plans available for larger projects.

2

Engage

Your project will begin with an in-depth questionnaire designed to uncover your unique vision, goals and audience insights. From there, the design process unfolds through conceptual iterations which I'll then refine based on your feedback.

3

Launch

As we near the end of your project, we’ll select a launch date and formulate a plan. All design files will be delivered and website ownership will be transferred. With your compelling new look ready to impress your target audience, it's time to celebrate!

Why Me?

Every business owner has something they need help with…

A vision they want to bring to life, a challenge they need to overcome or a message they’re eager to share. My approach is grounded in understanding what truly matters to you, the person behind the business. I aim to create designs that not only look incredible but also make your life easier. After all your success is my success and I’m here to champion you every step of the way.

Kind Words

  • ★★★★★

    “Soph designs with patience and grace. I’m feeling chuffed and already receiving a fantastic number of hits to my new website. I highly recommend SMD!”

    Angela Vincent, Natural State Hypnosis

  • ★★★★★

    “I’ve had the pleasure of working with SMD on a number of projects. Soph is everything she promotes herself to be and I highly recommend her if you are looking to take your business to the next level.”

    Sarah Milner, The Twisted Tea Tree

  • ★★★★★

    “Could not recommend highly enough. Fast, professional service. Great, original ideas when we didn’t really know what we wanted to start with. We will be back for more!”

    Purdy Shelton, Rainbird Honey & Pollination

  • ★★★★★

    “We highly recommend SMD. A very professional service with excellent customer service. We didn’t have anything to work with to start with but Soph came up with some excellent options!”

    Jack and Eliza Courts, Glenalbyn Santa Gertrudis

  • ★★★★★

    “Sophie’s creativity exceeded our expectations… again. We are constantly in awe of the standard of work she produces.”

    Darren Milner, Bulldust N Barb

  • ★★★★★

    “We are delighted with our new website, fresh, contemporary and intuitive. Soph was great to work with, from the time we had our initial zoom meeting till the day we launched.”

    Lucinda Corrigan, Rennylea Pastoral Company

  • ★★★★★

    “The service provided was outstanding! Easy to communicate with, supportive and understanding. Our new website is fresh, clean and inviting.”

    Clair Wagner, Sanctum Boutique Apartments

  • ★★★★★

    “It’s been fantastic to have the opportunity to work with SMD. The design process along with the support and encouraging feedback I received from Soph throughout was fantastic and means so much.”

    Angela Edwards, Angela Edwards VA

  • ★★★★★

    “Soph was very easy to deal with, highly professional and exceeded expectations with her design. Highly recommend and will use her again for future work.”

    Jack Gleeson, Hobart Roof Painter

Don’t trust digital? That’s understandable. But what about the paper…